Video Spokesperson in Emails – To Use, Or Not To Use

Almost all successful businesses engage in some sort of e-mail marketing campaigns. As a matter of fact, e-mail marketing is one of the easiest marketing techniques, yet marketers are still trying to make it even better and successful. Recently, the whole notion of adding videos to e-mail spokesperson came about and was received by mixed opinions.

Many still believe that adding videos to your e-mails is not a good idea and can in fact deteriorate your marketing efforts. However, this can be the case with any marketing technique and campaign. On the contrary, the success of a marketing campaign depends highly on its execution and the amount of research that has been done prior to it. We believe that if done correctly, video e-mail marketing can be one of the strongest points of your e-mail campaign. The level of differentiation and customization you establish by adding a video to your e-mail can be the difference between acquiring a customer and losing one.

The consumer trend today is highly focused on Web 2.0 and the importance that is put on collaboration & engagement can be accomplished through these video e-mails. People want to see innovative e-mails; e-mails that are not the same old boring text and the occasional images. E-mails with video differentiate themselves from e-mail sent from companies that don’t and quickly get the customer’s attention while engaging and focusing them on the message being delivered. Businesses that have used videos or video spokesperson in their e-mails have been shown to increase their conversion rates and generate more leads - no matter which industry they are in.

Dynamite Network offers clients with the option to send video e-mails to their end customers. Through this, you are able to add that personal touch to your emails by adding a video spokesperson. This spokesperson will help make your e-mail blasts stand out in the recipient’s inbox.

The great feature about Dynamite Network’s video e-mail is that not only do they provide you with their own library of talents, but you yourself can come and be the talent for your e-mail. This can be useful in campaigns that are more personal or where the business wants to build greater trust by placing someone their customers are familiar with.

For more information on Video Spokesperson technology and the unique Video Metrics technology, visit: Dynamite Network & Video Metrics